|Published online: April 11, 2014||$US5.00|
Misinformation can be defined as false information with the intent to deceive an audience. This can be seen in food labels that claim a product is “lite” implying calorie reduction when that product may not have fewer calories than similar foods. Marketing efforts seem to embrace tactics that play on a person’s emotions rather than offering concrete information about a product or service. Online reviews were supposed to circumvent marketing, giving unbiased opinion power to the consumers. Facebook and Pint rest were supposed to be purely social endeavors that did not mix business ventures or news. The social web increasingly offers less trustworthy information yet is more trusted by its users. A similar paradox is seen in the world of visual and graphic design.
|Keywords:||Interaction, Social, Web|
Assistant Professor, Interactive Digital Design, Quinnipiac University, Hamden, CT, USA