Connecting Physical and Digital Worlds: A Case Study of Quick Response Codes and Social Media in a Gallery Setting

By Grayson Lawrence and Mary Mikel Stump.

Published by The International Journal of Design in Society

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The University Galleries at Texas State University – San Marcos have limited visibility within the campus environment and the local community. Because its location on campus is not central to daily activity, students, faculty and staff are not aware of the diverse exhibition programming. Consequently, the gallery is met with the challenge of attracting members of the community while keeping with its goals: develop context, usability and understanding of contemporary art; enrich the educational experience; and promote the gallery within the university, local and regional community. One way the galleries can gain exposure among campus and city communities is through the use of mobile websites and social media, introduced to the public by Quick Response (QR) codes placed in locations where people gather. The gallery exhibition chosen for this pilot program is: "Right to Assemble" featuring the works of Box 13 artists’ collective from Houston, Texas. To drive the campus community to the exhibition, QR codes will be placed in locations around campus: buses, newspaper, and outdoor public assembly spaces. After scanning the QR code with a smart phone, information about the viewer’s current location, and a map directing the viewer to the galleries will be provided. Within the Gallery, a QR code next to the artwork will provide additional didactics and exclusive content about specific works, opportunities to exchange thoughts on the works with other visitors on Twitter and Facebook (online venues for free speech used byparticipants of the Orange Revolution, etc.).

Keywords: Social Media, Mobile, Marketing, QR, Gallery

The International Journal of Design in Society, Volume 6, Issue 3, pp.79-95. Article: Print (Spiral Bound). Article: Electronic (PDF File; 510.153KB).

Grayson Lawrence

Assistant Professor, School of Art and Design, Texas State University–San Marcos, San Marcos, TX, USA

Grayson received his BFA in communication design from Texas State University–San Marcos in 1999. After graduation, he worked with advertising and design firms in Austin serving the Business-to-Business and Business-to-Consumer spaces. Grayson has been teaching since 2004 and in 2010 received his MFA from Texas State University–San Marcos. His areas of research include interactive design, social and mobile media, and transdisciplinary studies.

Mary Mikel Stump

Director and Curator of The University Galleries, School of Art and Design, Texas State University–San Marcos, San Marcos, TX, USA

Mary Mikel Stump has served as the Director and Curator of The University Galleries at Texas State University–San Marcos since 1997 where she has presented an ambitious gallery schedule comprised of exhibitions, public programming, visiting artists’ lectures, panels, workshops and symposia relative to contemporary art. In addition, she served as adjunct faculty from 1994–2006 in the School of Art & Design at Texas State while concurrently serving in her role leading the galleries. With a background in architecture as well as studio art, through her experience she has developed a keen interest in the intersection of art and design as well as the way that materials inform concepts and the creative process. With an expertise in contemporary art, Stump has juried and curated a number of exhibitions as well as a variety of writing projects for art publications such as Blackberry Winter: A Painted Memoir. She holds a BFA in studio art from Texas State and is completing an MA in museum studies at The Johns Hopkins University in Baltimore, Maryland.