|Published Online: May 5, 2016||$US5.00|
An image is something powerful: it establishes how an entity is perceived and it affects how audiences interact with it. Communication design assumes a particular responsibility in image building as it intervenes in setting the interface between organizations and its publics, thus determining how their relationship is established. This relationship is now subject to new dynamics, whose evolution and effects are difficult to anticipate. Challenges for project practice today stem from the need to integrate current concerns, such as creating value, promoting inclusiveness, ensuring sustainability, with the requirements of a digital world and the global network: user control, flexibility, immediacy, instant feedback, and automatic reward.
|Keywords:||Communication Design, New Media, Organizations|
Associate Professor, Communication Design Department, University of Lisbon, Lisbon, Portugal